The tyranny of testing over design

I just published an article on medium.com about a trend that is deleterious to design: rather than paying attention to the best practices and heuristics of human computer interaction, companies focus on continuous testing in order to take decisions that would just require an informed, thorough design thinking.

Airbnb is a good example to see this trend in action.

Here the article: https://medium.com/p/the-tyranny-of-testing-over-design-a4ea5be352a6